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The Brazilian supermodel is rejoining the brand as spokesperson.
June 19, 2014
By: Jamie Matusow
Maybelline New York announced today that Brazilian supermodel Adriana Lima is returning to the brand. She previously served as global spokesperson from 2003-2009. Lima will make her Maybelline New York return in print and television advertising campaigns this summer. The Maybelline New York veteran will rejoin an elite group of current spokeswomen which includes Christy Turlington, Emily DiDonato, Jourdan Dunn, Marloes Horst, and a host of others. Jerome Bruhat, global brand president, commented: “We are honored to welcome back Adriana to our amazing roster of spokespeople. Globally, women admire not only Adriana’s beauty but also her commitment to helping those in need. We are honored to partner with her again. Her passion for life and positive energy is undeniable. She truly is a Maybelline woman.”
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